Our award-winning online health and fitness service was borne of the idea that overcoming limitations, self-doubt, and a lack of representation can lead to incredible things. At Living in Fitness we believe an active life is a fulfilling life and that older adults should have access to fitness programmes designed to suit their needs.

Founder Carl Davis recognised that today’s gym and fitness clubs often don’t accommodate elderly people, those with limited mobility, or people recovering from illness. His dream was to create a welcoming, comfortable, and safe space for members to connect with one another to achieve their wellness goals.

Carl has always been passionate about health and fitness so, after graduating from Oxford Brookes University with a 2.1 in Business and Marketing, he put his knowledge and expertise into developing an online exercise service to help those who didn’t feel they belonged in traditional workout spaces.

“While I was in the gym, I noticed something. It was loud. The music was always on, and the lines of machines and weights were intimidating to anybody who didn’t know how to use them. The trainers were mostly looking to work with people who were already in good health. 

I felt that I could make a difference for older adults who wanted to become more active. That I could create a socially responsible company that provided members with a greater sense of identity and connection, all whilst helping them to become stronger and more energetic.”

Carl Davis, Founder

Over the past three years, our online trainers have delivered outstanding results to hundreds of members through group online classes, personal training, exercise tutorials, and on demand videos. Our programmes suit all levels and offer a mix of fun online workout classes that focus on building strength, fitness, balance, coordination, and flexibility. Living in Fitness is proudly a 2022 award winner of both Connected Places Catapult and social purpose organisation UnLtd.

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