About Living in Fitness

Our award-winning health and fitness service was borne of the idea that overcoming limitations, self-doubt, and a lack of representation can lead to incredible things. At Living in Fitness we believe an active life is a fulfilling life and that older adults should have access to fitness programmes designed to suit their needs.

Founder Carl Davis recognised that today’s gym and fitness clubs often don’t accommodate those in their later years, those with limited mobility, or people recovering from illness. His dream was to create a welcoming, comfortable, and safe space for members to connect with one another to achieve their wellness goals.

Carl has always been passionate about health and fitness. After earning a 2:1 in Business and Marketing from Oxford Brookes University, he went on to gain his fitness qualifications. Combining his academic background with his personal passion, Carl developed a health and fitness service designed specifically for those who didn’t feel they belonged in traditional workout spaces.

“While I was in the gym, I noticed something. It was loud. The music was always on, and the lines of machines and weights were intimidating to anybody who didn’t know how to use them. The trainers were mostly looking to work with people who were already in good health.

I felt that I could make a difference for older adults who wanted to become more active. That I could create a socially responsible company that provided members with a greater sense of identity and connection, all whilst helping them to become stronger and more energetic.”

Carl Davis, Founder and class Instructor

I’m excited to introduce Debbie, LIF’s part-time Wellbeing Assistant, and community class instructor. Debbie supports us with administrative tasks and also leads LivingFit Face to Face classes.

"I have been attending Carl's fitness class for over 5 years. I feel, as an older person, that my fitness, mobility, balance and strength has improved no end. From this it occurred to me that everyone who can should be experiencing this feel good factor.

I mentioned to Carl that I would like to contribute to spreading the word and getting involved with trying to encourage and work with people like me. So I am now running classes after going through the relevant training. I look forward to continuing to improve other people's lives and well-being".

~Debbie

"I have been attending Carl's fitness class for over 5 years. I feel, as an older person, that my fitness, mobility, balance and strength has improved no end. From this it occurred to me that everyone who can should be experiencing this feel good factor.

I mentioned to Carl that I would like to contribute to spreading the word and getting involved with trying to encourage and work with people like me. So I am now running classes after going through the relevant training. I look forward to continuing to improve other people's lives and well-being".

~Debbie

Meet our online instructor Enikő.
Originally from Hungary, Enikő has lived in the UK for over 20 years and now calls the Lake District home.

She has over 13 years of experience in movement, performance therapy, personal training, and mindfulness. Enikő takes a holistic approach to wellbeing.

She has also worked as a Wellbeing & Health Coach within NHS Primary Care, supporting people of all ages with obesity, anxiety, depression, injury rehab, autoimmune conditions, strength training, and stress management.

Her coaching focuses on building confidence, resilience, and overall wellbeing—values that align perfectly with our ethos at LIF.

Outside of work, you’ll find Enikő outdoors—her favourite place to be. She loves rock climbing, fell running, and even alpine mountaineering. Her hobbies reflect her passion for movement, creativity, and nature: volunteering in tree planting, cycling, slacklining, playing ping pong and badminton, as well as playing the cello and piano. She also enjoys designing healthy meals, crafting clay jewellery, and reading about travel, the human body, and the mind.

Living in Fitness is proud to have been recognised with several awards and endorsements for our work as a social enterprise. We were honoured to receive support from Oxfordshire SOUP for small business, Connected Places Catapult, and the social purpose organisation UnLtd.

Most recently, we secured investment through the Growth Impact Fund, further enabling us to expand our reach and impact. We were also recognised by Citroën and Big Issue as a social business worth supporting.

These achievements reflect and strengthen our mission to help older adults become Stronger, Fitter, and more Connected through exercise.

About Living in Fitness

About Living in Fitness

Fun, Low Impact Exercise. At Your Own Pace.